“Publish or perish.” “Tweet or tumble.” Having a research-focused career is tough. The future of academia has never been more uncertain, especially with a global pandemic simmering in the background. In this webinar, Associate Professor Lauren Ball will showcase how she has strategically blended a traditional research track record with a contemporary impact focused agenda to deliver what key stakeholders are looking for in tomorrow’s research workforce. Lauren has built the Healthy Primary Care program at Griffith University as an outward focused brand to drive research impact, and is primarily supported by her NHMRC Investigator Fellowship. She will share how she has built research momentum, made social media a key component of her impact strategy and developed a positive and uplifting culture throughout her growing team.